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FOUR ATHLETES YOU HAD NO IDEA WERE ENVIRONMENTALISTS

Who lives in a pineapple under the sea? Lebron James in 2008, fighting climate change in a Spongebob video game, before talking about global warming was cool. 

Athletes across the sporting landscape are increasingly leading important conversations about doing our part for the earth. And it’s no surprise, because big athletics have an incredible impact on the environment – from travel-related emissions, to infrastructure to food waste.
 
Not to mention that athletes are experiencing the effects of climate change first-hand, including more weather-induced event cancellations, reolocations, and disturbances. It was estimated that by 2050 there will be 10-20% less days of quality snow across the globe – this alters athletes training regiments and ski resorts and revenue of winter sports.
 
That being said, athletes are c
 
Niclas Svenningsen, Manager of the UN Climate Change Global Climate Action Programme, put it best when she said:
SPORT IS NOT ONLY ONE OF THE FIRST VICTIMS OF CLIMATE CHANGE, BUT ALSO ATTRACTS TREMENDOUS ATTENTION ACROSS ALL PARTS OF SOCIETY – MUCH MORE THAN POLITICS OR SCIENCE, IN FACT.

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The good news? A new generation of athletes is recognizing their impact and using their platform to answer that call. 

In-fact, here are four other athletes you had no idea where environmentalists:

01. Serena Williams

Serena Williams is not only one of the most infamous tennis players of all time, but an incredible ambassador for sustainable living, plant-based diets, deforestation, and saving our oceans. She invests in sustainable startups as well, including Impossible Foods, maker of the impossible burger. More recently she launched her S By Serena Spring line which includes eco-friendly clothing and has initiatives to empower working women.

THE SUCCESS OF EVERY WOMAN SHOULD BE THE INSPIRATION TO ANOTHER. WE SHOULD RAISE EACH OTHER UP. MAKE SURE YOU’RE VERY COURAGEOUS: BE STRONG, BE EXTREMELY KIND, AND ABOVE ALL BE HUMBLE.

SERENA WILLIAMS

02. Lauri Markkanen

Lauri Markkanen, Finnish forward for the Chicago Bulls, is incredibly public about his eco-friendly lifestyle, encouraging his fans to follow suit in any way they can. His Instagram feed is covered in posts about his electric car, recycling tips, and his plant-based diet. In 2020, Lauri got creative about spreading awareness about the direct link between global warming and the increase in extreme weather. He premiered a series of dunks on his social media, each with a namesake for different types of weather, such as blizzards, hurricanes and flash floods.

AS A YOUNG DAD, THE FUTURE OF OUR PLANET IS ESPECIALLY IMPORTANT TO ME. WE SHOULD STOP AND THINK ABOUT THE PLANET WE ARE LEAVING FOR FUTURE GENERATIONS. TO ME, THIS IS AN IMPORTANT MESSAGE AND I AM HAPPY I CAN BRING IT ACROSS AMERICA.

LAURI MARKKANEN

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03. Devin Logan

Devin Logan, olympic freeskier from Vermont won a silver medal for her slopestyle and should win a medal for her focus on making environmental activism accessible. She is affiliated with Protect Our Winters (POW), a climate change non-profit, which gives her the support to campaign about all the easy changes we can make in our lifestyle, to make a difference. On Earth Day she partnered with sustainable brands to get vulnerable about her personal journey as an eco-conscious person. 

I LOVE SKIING, AND SEEING WARMER, SHORTER WINTERS IS REALLY HARD. I CAN’T DO MY JOB WHEN MOTHER NATURE DOESN’T ALLOW FOR IT, SO I’M TRYING TO FIGHT CLIMATE CHANGE.

DEVIN LOGAN

04. Lebron James

Other than his Spongebob video game debut, the basketball player has always made it a focus to educate children about environmentalism and giving back to his community through his iPromise Institute. He’s also not afraid to use his position to bring up social injustices that are tied to our environmental issues.

ONCE YOU BECOME A PROFESSIONAL ATHLETE OR ONCE YOU DO ANYTHING WELL, THEN YOU’RE AUTOMATICALLY A ROLE MODEL… I HAVE NO PROBLEM BEING A ROLE MODEL, I LOVE IT. I HAVE KIDS LOOKING UP TO ME AND HOPEFULLY I INSPIRE THESE KIDS TO DO GOOD THINGS

LEBRON JAMES

Better yet! Many athletes are continuing this activism, even after they leave the athletic “stage.”

Perhaps the most prominent example is Eliza McCartney, New Zealand 2016 Olympic bronze medallist, who suffered an undiagnosed injury that kept her from continuing to compete. She promptly changed her degree to Environmental Science and spent a large part of lockdown engaging fans and other athletes in discussions about environmental issues through her new Instagram and Facebook Pages.
 
But you don’t have to be a famous athlete to make a difference. 
 
We want to support the everyday athletes and active people who want to compete with a cause in mind. Our athletic towels are made with the earth in mind in every step of the process: from the material, to the workers, to the way it performs in your hands.
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