driven by impact
The materials in many consumer products are used because they are cheap and ubiquitous. Conventional materials in everyday things like towels are frequently low-quality, often leaving a trail of toxins and pollutants behind. They inevitably end up in a landfill.
The things used everyday collectively have a massive impact on health—ours and the planet’s.
This is particularly true in the world of textiles–noted in contemporary times as one of the great global polluters.
Highly reliant on oil based inputs and cheap labor, many industry participants have fostered a textile market noted for disposable purchases.
But it need not be.
By buying longer lasting, higher quality textiles made from bio-based materials, consumers can help move us away from waste and an economy underpinned by oil.
The case for Industrial hemp.
A natural resource that is grown, not extracted.
Like oil, this hearty plant can be broken down, fractionated, into smaller parts– inputs that are then used to create a diverse array of items. Building materials. Textiles. Bioplastics. The applications are seemingly endless. And the potential environmental benefits are vast.
This plant, grown in abundance, has the potential to catalyze vibrant sustainable growth while helping us advance toward a post-carbon world.
But, as others who’ve similarly been in the industrial hemp industry for many years, we acknowledge the challenges. We realize that establishing a US supply chain for an emerging industry is not simple. Nor easy. But it is worth it.
Everydaily Performance textiles: informed by our end-users. the input of athletes, coaches, Physical Trainers, Equipment Managers and countless others Identified the Desired Product attributes. We then engineered our textiles and tested them. Repeatedly.
This critical input doesn’t end with an initial appreciation of what’s desired in a product. We consistently solicit feedback to refine and improve. Then we test. Again. And again. We will not represent what we can’t back up. Full stop.
Everydaily’s mission is to reduce the friction in your everyday routine and celebrate everyday moments through our high-performance, low environmental impact textiles.
Commitment To Learning
Our team is a learning organization, which means we are intentionally structured to embrace new knowledge, insights, and perspectives from our community and other experts as we develop our textile processes and products.
Breaking The Hemp Stigma
Hemp is often overlooked given its frequent association with its cousin marijuana, but our team saw its potential and progress over a decade ago, and stuck with it.
Purpose Beyond Profit
Ultimately, we aim to reduce the effects of climate change using the power of healthier textiles by providing high-performance products that are infinitely better for people and the planet.
Making Sustainability Accessible
We are dedicated to making sustainability accessible and actionable by spreading awareness about the power of a plant-based textiles economy.
Designing For The Everyday Person
Everyday people and everyday moments should be celebrated. You see the trophy, but not the daily practices, mental exercises, and early-morning locker room prep. Our products are designed to honor the everyday routines and the successes that come after that.